"The Subtle Art of Standing Out" - COLORBOND® steel Matt

Australian adventurer and photographer, Murray Fredericks, is best known for his solo journeys to remote locations to capture never-seen-before perspectives. His connection with the harsh yet beautiful Australian landscape, combined with his passion for architectural photography, made him the perfect person to capture the light diffusing qualities of COLORBOND® steel Matt for our latest TV ads.

The ads, developed in partnership with documentary maker Brendan Fletcher, show Murray photographing the south coast of Kangaroo Island, SA, with images of rugged scenery interspersed with buildings featuring COLORBOND® steel Matt.

BlueScope Steel's Manager of Marketing and Market Development, Lisa Dent, said this about the project: “Like COLORBOND® steel, Murray Fredericks has a unique connection and relationship with the harsh yet beautiful Australian landscape. Murray’s credentials as both a landscape and architectural photographer make him the ideal person to capture and represent the light diffusing qualities of COLORBOND® steel Matt".